Ultim Studio partnered with Zapper in order to help them understand more about their users and come up with a solution to address these findings. By leveraging our design sprint methodology, we managed to address users' needs through a UX flow that is intuitive for both new and more experienced DeFi users.
Goal
Zapper is a popular DeFi dashboard and asset management platform that helps users interact with different positions on the Ethereum network. Our mission was to gather insights from the team and validate them through extensive user research. At the end, we presented different solutions that were in line with what the team felt was missing from the platform.
Challenge
The challenge was creating a design that appealed to less experienced users but also DeFi power users. The solution had to explain parts of the flow to new users but not frustrate more experienced users.
Solution
After a 2-hour call with the Zapper team, we started doing usability research calls with the current users but also potential new users of the platform. We wanted to understand if they had any pain points or confusions throughout the flow.
Our team discovered that:
Inexperienced users would like an explanation on what an LP token and other DeFi terms mean.
There is no clear explanation of the value proposition of a zap, more inexperienced users have no guess what a zap is.
The list in the invest tab does not tell you what you are investing in and what your return is.
We solved these by:
Creating tooltips throughout the product explaining each DeFi term for normal users.
Creating a clear explanation from a visual perspective of what a Zap is and how it functions.
Making it more clear what you are investing in on each investment opportunity so it eliminates confusion for the user.
Results
Zapper raised $15M.
It offered the team a better understanding of how users were interacting with the platform
A redesigned flow that would address pain points
Earned users' loyalty by listening and implementing direct feedback.
Great ideas for next features to build.
